We get it, social media feels like 1,000,000 little product ads

Here’s the thing – social media gets trained on your habits, your interests, and your preferences. So, if you’ve ever clicked on anything remotely entrepreneurial, the social back-end knows about it and they’ll keep testing you. You and every other curious business owner.

Find the right communities

“Social Media platforms are those that enable users to create and share content and participate in social networking”. It’s not just Facebook and TikTok. Find the networks that best house your audience and advertise there!

But do your research first, some are just damn hard and expensive to convert on... *cough* LinkedIn *cough*

What if you thought about social a bit more creatively?

Hear me out. What if you used your Instagram page, or ads, for something like networking, too? If you built a great working relationship with another brand over socials, you’d recommend them if the opportunity came up, right? Exactly. Showcase, collaborate & expand your network.

Build for tomorrow not for right now

One day, a person will click the link on your homepage to your Facebook page. What will they see? What will they learn about your company, and what content will they have to browse through? Start the empire you want now, slowly, because an empty socials page probably doesn’t tell the story you want it to.

It’s all part of the larger advertising picture.

The people are there you just need to find them