What sets you apart? Why are you in business at all? Let people know!

Each social media channel has their own atmosphere. Should you be creating different messages for the different places you appear?

Make every contact with a customer feel more special!

Here’s how to find the best deal

Sounds obvious, right? You still see a lot of ads with 'we do X' as the headline, though. Be relevant

When you share the successes of your customers, you’re putting potential new clients into their shoes, stoking their imagination and building confidence in your brand

Are you using your most common method of communication to sell your message?

So you've paid someone to build you a good-looking website. You're done, right?

If there's an impression that someone might miss out, they're more likely to want in on the action

Story sequencing is a technique used to give your promotions more punch. Push the message over multiple posts to supercharge engagement!

If you can get people to click, like, play a game, comment, fill in a thing, you're doing really well!

Social media is only where all consumers are, right. Right? Perhaps not...

Recommendations are one step below word-of-mouth in terms of credibility

Not getting the traction you want with your posts or promotions? Read on to explore a few tweaks you can make today!

Never assume a person is going to know what to do - or what you want from them... seriously

Worried you're out of your depth with branding? Think you're too small? Think again

Customers need to know how you can help, not what you can do

Stories are some of the most powerful forms of messaging. Are you up for it?

Don't be better looking, be more engaging

Is it enough to just look better than the competition?