Updating your site might sound like a chore, but it’s an opportunity!

Your website is your window to the world. If you repeated the same pitch every time a perspective client spoke to you face-to-face, they’d stop asking. And that’s the opportunity. A chance to make a new pitch

Here’s the killer concept many brands miss: landing pages

A landing page is a page someone arrives on, not just your home page! Imagine someone has previously visited your site, explored it and they remember you, but haven’t purchased. They see a new promo, click the link but they arrive back at your home page. There’s nothing new and no real reason to make a different decision

Your landing page should have relevant information

If your promotion is about a sale - the landing page should list sale items. If it’s a blog piece, link to the blog. Make sure the landing page guides them to your ideal result, and sells them on that along the way. They clicked because they want to know, don’t waste that click!

Heck yeah! An updated site can work wonders

Keeping your site up to date also helps with things like SEO, engagement and relevance. If Google sees you’re putting out fresh content, it will recommend you. If visitors see that you’re staying relevant, they’ll keep coming back. Win-win-win; TRIPLE WIN!

Don’t get stuck looking dated, keep your site up-to-date and selling for you