Here’s why Bad design comes with a Much higher cost

Design can have a mixed results because there’s a low barrier to entry. Anyone with a laptop can call themselves a designer, but just like many skills becoming an expert takes study, experience, and trial & error. You don’t trust your taxes to anyone who owns a calculator, do you?

Bad designers cost money, good ones help you make it.

Good design understands your brand’s needs

Good designers (or advertisers, or marketers) ask the right questions. They get to know your brand and message to ensure the process is streamlined and they get it right early. It’s poor planning that leads to fixing mistakes, redesigning artwork and the large bills. Make sure you’re being asked lots of questions, and make sure you have solid answers for them!

small changes can lead to big results

You probably don’t need a brand new logo or a massive campaign. Often, you just need to reorient your strategy to make sure you’re appealing to the right audience. And if you’re just starting out, a logo, website and some social media templates might be plenty to get you up and running and talking to your preferred customers. Don’t skimp on good design because you think you’ll be left with a massive bill.

You should be paying for peace of mind and results

Simplicity & existing resources are cornerstones

What do you already have, and how can you leverage that to spread the word? A good designer will know how to take what you have and shape your profile. If you’re just starting out, you don’t need complex funnels or a busy marketing plan. Your main competition is that people don’t know who the hell you even are. Fix that, then go for efficiency.

Good designers work with you, not for you

Designers know design and you know your industry. Duh. So avoid anyone who doesn’t take your experience, your insights and your preferences into serious consideration. You’ll likely be unhappy with the work, feel frustrated or cheated, and need to do it all again. Find someone you trust who’ll work with you to portray your brand in the right light, so you’re left with a brand you’re proud of!

Cost doesn’t just look like a $ sign

Cost looks like wasted time. Cost looks like designs that attract the wrong crowd or worse, scare off the right one. And, of course, cost looks like a bill at the end of a project. Discuss your needs, make sure you’re understood and make sure the project is on-track. Good designers want repeat work – and that comes from satisfied customers and their recommendations. Find those creatives (by asking questions and seeing their work) and every dollar will be well spent!

Investing in good design will save you more than money