Introduce challenges your customers face

Much like a good Hollywood blockbuster, our heros and heroines (your perspective customers) have some conflict in their life they’ll need to overcome. Every industry has them, but don’t just stop at the obvious ones! Think about what challenges they may face in the future, too. Highlight them.

Offer the solution to those challenges

The challenges you highlight serve to create an emotional attachment where they think ‘yeah, that’s something I need to get onto’. Then, you swoop in like Batman and hit them with the solution! An easy-to-access solution to that problem (and more) that can make their life easier. BOOM! Conflict resolution and enter you as the supporting cast, integral to the story arc.

Don’t stop there. emphasise the positive impact your brand brings

Solving a problem is great, but solving the problem and adding a special layer of value, service or relationship is where you’ll really stand out. Yes, I can solve that, but with it you get all these benefits.

Conflict & resolution. Honestly, put them in the story and they'll want to see it through