Get people to do something

The whole point of reaching out to people is for them to take an action. They’re going to rely on you to guide them to what that best action is.

Think about your social ad, poster, TV spot or whatever you’ve chosen to produce – if someone wants to connect with your brand, what’s that best next step?

Having a clear call to action prompts immediate engagement

Please, please, please don’t rely on people to ‘remember to call you later on’ when they get home. That’s the single easiest way to miss the result you want. A clear CTA should get them to engage NOW!

Calls to action allow you to measure results

When someone does a thing, make sure you’re tracking that it’s happening. It’s not as difficult as you may think, and it allows you to see if you’re really making an impact with your marketing material and even test different promotions to see what’s working better!

Remember, If you don’t ask, you don’t get. So be clear